Stanley Home Products Success – How To Get Fast Success With SHP

Fast Success With Stanley Home Products

Stanley Home Products is one of the oldest network marketing companies around. It has been around since 1931, making it 70 years old this year. It was founded by Frank Stanley Beverage in Westfield, Massachusetts, but is now headquartered in Agawam, Massachusetts. The company originally sold quality household cleaners, brushes and mops, but has now branched out to home care, personal care and wellness products.

SHP products are sold exclusively through its network of Representatives, who build their own business by sharing the products with others. The traditional way of selling Stanley Home Products has always been through the party plan, which the company claims to have been leaders in inventing all those years ago. Nowadays reps can sell one-to-one, over the telephone, or online, but the most common method of growing a business is still the party plan.

What They Don’t Tell You At SHP

Party plans do not grow serious businesses in the 21st century unfortunately. In order to make big bucks with SHP you will need to be speaking to hundreds of people every single week, and adding 2-3 people into your business every single day. With the party plan this is almost impossible, because they are time consuming and expensive, and very few people know enough friends or family to make this sustainable.

The Key To Fast Success

If you want to really hit the big time you have to move with the times and embrace the power of the internet. Unlike parties, the internet gives you instant access to hundreds, even thousands, of people all over the world, from the comfort of your own home, at the click of a button. Even better, if you learn the right tactics and marketing strategies, all these people will be contacting YOU, asking you about Stanley Home Products, and begging you to let them come aboard with you in your business.

Party plans are in the past – the future of network marketing is the internet.

To find out more about how internet marketing could explode your Stanley Home Products business, see SHP Success

Home Based Business – Getting the Best Ideas With a Practical Approach For Your Business

A business idea or call it an inspiration, is the most critical part of setting up an entrepreneurial venture. It must work to meet certain objectives and requirements in order to be successful. A home based business must accommodate personal passion and potential for profits at the same time.

But before starting to develop research and plan, take you trim to develop a written plan. Get a spiral notebook or journal and write clearly: Why you want a home based business? What are some of your passions? Are you going into this primarily to make an income short term or long term similar to a retirement plan? Do you want to be mobile or work only from home? Do you plan on working totally alone: from handling paperwork, computer repair, office necessaries, taxes and research and advertising plan? Or will you prefer team approach or even employs?

Each has benefits and challenges? I for one do not use employees due to the paper work, but use independent contractors for the parts of the business that do not make me money yet are necessary, those areas I excel in and really give me passion I do, and fill in the rest with qualified people that offer their services.

Looking at any inventory or shipping of any kind will keep you working from home or having an employee to do that while you travel. It is a 24 X 7 responsibility. Choose wisely. Inventory also eats up a major part of your working capital. Also, is your plan for this to stay part time while you work or eventually do you want to develop a full time home business and let go of the JOB and all that go with it, like commuting, working when they tell you and earning what they think you are worth?

Pre-thinking and planning will help you make wiser decisions with your business ideas and the course of you home based business venture.

A business idea must be analyzed in a systematic and practical manner to gauge its prospects for long term entrepreneurial viability. High expertise in a given functional area can be utilized to devise a suitable product or service which has high demand in the market.

A knowledge based product or service can be a wonderful home business idea for individuals with the appropriate skills. The initial startup costs required for a knowledge based business venture can be very low. Yes, your knowledge will significantly lower your startup costs.

As we all know, an informed choice is always the best one. The knowledge based business opportunity can be pursued part time and later it can be converted into a full time venture. Passion and personal liking for work constantly adds to the prospects of success with a business idea. Individual work experience can help determine the right idea for starting a business.

A business must be analyzed in a systematic and practical manner to gage its prospects for a long term commercial value. If you come from a background with high expertise in a functional are, then it might be able to be utilized to devise a suitable product or service which has a high demand in the market place.

Starting from scratch with all your own ideas and products or services is on why to enter the home based business arena. Another is to work with a proven franchise that has high quality products, always in demand and consumable. The company should have an outstanding reputation in the community and excellent guarantees.

A knowledge based business is an excellent idea for a home based business if you have the necessary skills. How are you on what are called SEO techniques? If you do not know the term and what it means, then definitely work with a company that freely offers those skills and works as a team or your will likely finding yourself at the bottom of the business market. These types of businesses, of course, should be carefully scrutinized for integrity and business plan. What true help do they offer to help you build your business venture and fulfill you idea of what you are looking for?

Knowledge can certainly decrease your start up costs and expensive mistakes that can be made in the beginning. Be clear before you start your search as to what startup capital you have, how long can you go without income and your expectations. ALL businesses including brick and mortar take start up investment, money to run the business for an extended time and some back up capital for unexpected setbacks. It doesn’t matter if home based business or store front; you will invest time, money and energy to achieve success.

The following practical objectives must be fulfilled by a business plan in order to assure long-term growth of any home business venture:

o There must be sound demand for the product or service in the market. Consumers must find high value for your business and they must be willing to pay for it. The business products or services must also work to cater to the existing consumer needs which are consumable and always in high demand. Those that are seasonable are much more difficult to be successful in. They work better as a home based hobby business.

o Home based business ideas should work to target a niche customer market initially in order to move towards success. You can explore the wider market in the next level.

o The product or service rendered should have a strong value proposition and a competitive edge. The business idea must be flexible enough to accommodate positive factors all through business development stages which are pretty much on going.

o A product or service based business idea should be compliant with factors of competency and market demand. An over saturated market can be very difficult for the viability of a small business. At the same time, the range of products which face very little competition may often have poor market potential. You will need to make an intelligent choice depending upon the business market now and foreseeable future.

o The chosen business venue must accommodate the way of life of you, the home business owner. The requirements of time, travel and client necessities must be considered as well. Looking at the life style you want to develop, will the business plan if implemented with the business you are considering, work well? Example: If you want to be very mobile, travel a lot and not have employees, then staying away from a business that requires inventory and shipment is smart. Always go back to your reason for going into business. It must be strong in you planning stages so you don’t waver on your position.

o A business idea should not be pursued solely for monetary interests. A strong personal liking for work related to the product or service is essential. People tend to work for three reasons. First is for money, income. If that is your only reason you are they type that usually quits or skips from one get rich plan to another. Second is working for recognition and as silly as it sounds, some people will work so hard it is off the charts, just to be recognized. And finally there are those that work for a cause, something they really believe in. That could be both your product line and your business plan. These people rarely ever quit. When you are lucky enough to find a franchise company to join with or a business you want to develop all on your own that has all three, then you are truly blessed.

As you can see, thorough research and viability studies of the business plan must be carried out before initiating a home business opportunity. Consumer demand and buying trends in a market must be considered to devise an idea which accommodates the trendiest or most in demand and consumable product or service.

It is wise to have a strong business idea, backed by a well thought out plan and a mission statement. These must be pursued with diligence and perseverance in order to achieve success with your home based business.

Home Based Business Opportunity Seekers – Does Your Business Meet These 7 Requirements?


You mean my home based business has to meet seven requirements in order to be successful?

Sorry, but, YES.

Any home business that doesn’t meet the following seven requirements is much less likely to succeed. You’ll see why when you read them.

1. Your home based business must be profitable enough to pay you the “salary” you want, with enough left over to reinvest in the business. If you want to earn a good full-time income of say $50,000 per year or more, make sure your business is capable of providing that level of profit. If all you want is an extra $500 or $1,000 per month, that is fine too. But, you still must have some extra profits to reinvest so your business keeps going, and hopefully growing. If you don’t reinvest some of your profits in your business, it may just surprise you by drying up and blowing away. Pooof!

2. Your business must seem easier to you than most other ways of earning money. Though no business is really easy, your business should almost feel like it isn’t work. That only happens if you love what you do in your business. You love the topic your business focusses on. You love the products involved. You love the market you are providing products to. And, you love the people who are your prospects and customers. If you have a passion for your business and you love it, then your business, and all the so-called work involved, will seem easy to you. When it seems easy, you will almost certainly be more successful.

3. Your home business must provide real products or services that have real value to your prospects and customers. I’m sorry, but multi-level marketing schemes that focus more on the “opportunity” than on the products, don’t seem real to me. Neither do envelope stuffing schemes, get-rich-quick scams, and so on, and so on. Do make sure your products offer real value and help people solve their problems, meet a need, or satisfy a strong desire. Price your products fairly according to the value they provide. Be honest in all your dealings with your prospects, customers, and suppliers.

4. Your business has to enable you to, or at least allow you to, live the lifestyle you desire. If you are working 16 hours a day at your business every day without a break, if you can’t get away for a vacation without your business drying up, if you have no time for your spouse and kids, is that any way to live? No, decide up front what kind of lifestyle you want. Then, make sure your home business fits with that lifestyle. Otherwise, your business won’t be successful long-term.

5. Your home based business needs to make use of the internet as a marketing channel. Yes, you can succeed in some businesses without a strong online internet presence. And, you definitely should also consider some non-internet “offline” marketing methods. But, in today’s business and marketing world, if you aren’t using the internet to market your business and your product, you will be much less successful than you could be. If you haven’t already done so, make sure you select a good domain name, obtain web hosting, create your website or blog, and do a good job of search engine optimization for your site, so it will more likely be found by the search engines like Google and Bing.

6. Your business and your products or services must be better in some way than those of your competitors. In other words, your business must be competitive. Think of it this way…if your prospects can get everything you offer from ten or twenty other companies, why should they buy from you? Your home business and the products you provide must enable you to create offers that are better than your competitor’s offers. Maybe you offer a better value. Maybe your products provide more information or perform better. Maybe your guarantee is better. Maybe your product is provided in a better and different form. Whatever the difference is, you will be competitive if your offer is virtually irresistable. It should make the prospect feel like he would be foolish not to buy your product. A better product and an irresistible offer will result in long-term success for your business.

7. Your home business should be set up so you can test your products and your marketing methods at very little expense and very little risk. A traditional business on main street, or a new factory, can cost hundreds of thousands of dollars or much more. Many such businesses fail within 5 years. All that money and time and effort down the drain. Make sure your home business is the kind of business that allows you to test a new product or a new marketing method quickly and at low cost. Then, throw away or stop using the things that don’t work. Invest more and more in the products and marketing methods that succeed and return a real profit to you.

The Home Based Business that meets all seven of these requirements will be successful.

As a side comment, the only business I have personally found that meets all seven requirements is the business of selling information products (like books, ebooks, courses, audios, videos) using the internet and email for marketing.